Showing posts with label engagement. Show all posts
Showing posts with label engagement. Show all posts

Wednesday, March 28, 2012

DFM chat on how to improve a newsroom's engagement

Good morning! Journalists, members of Digital First Media and pretty much everyone else who wants to - are going to be taking part on the weekly Twitter chat at noon.

 Today we're talking about how to improve a newsroom's engagement efforts.

 The live feed is posted below. But you can also follow the chat here or here or also here. And you can also check out past chats over here.

If you want to chime in, just post a tweet with the hashtag "#dfmchat" so it can automatically appear below.

Type your question in the box below if you want some clarification.

Monday, March 19, 2012

How engagement improves your journalism


This was a topic we tried to address during last week's Digital First Media chat. I've condensed and curated some of the answers for clarity.




More resources:

This is hardly new, by the way. Here's a Daily Freeman column from 1895. I thought of Facebook when I found this:

Wednesday, March 14, 2012

DFM chat on engagement in journalism

Good morning! Journalists, members of Digital First Media and pretty much everyone else who wants to - are going to be taking part on the weekly Twitter chat at noon.

 Today we're talking about engagement in journalism: why it is important, how it improves journalism,  how to do it and — and often overseen thing — how to find time to do it.

The live feed is posted below. But you can also follow the chat here or here or also here. And you can also check out past chats over here.

If you want to chime in, just post a tweet with the hashtag "#dfmchat" so it can automatically appear below.

Type your question in the box below if you want some clarification.

Thursday, February 23, 2012

How to blog, tweet and OMG! CATS!

I had the pleasure of hosting Rosemary Armao's journalism class at SUNY Albany this morning.
You might recognized Armao's voice as one of the hosts of WAMC's "The Media Project", which also hosts Freeman Publisher Ira Fusfeld.
I spoke about some of the Freeman's digital initiatives, some tools, and how they help improve journalism. Some of those initiatives are showcased below:
I was asked to give tips on blogging and Twitter, and I was probably incomprehensible as I tried to cram too much information into a lecture. I think I said something about cats. Repeatedly.

Still, I want to offer the prospective journalists a quick cheat-sheet on how to blog and how to use Twitter. There are others that are way better than me at this. But you're stuck with me, so here it goes.

Quick tips for blogging:
* What to blog. Do you have a passion? Then you have a blog.Write about what you talk about and about what interests you, your beat, etc.  Have fun.
* Don't make the post too long. Yes, sometimes you want to write long pieces, but generally speaking, a short post will do better (this is where your training as a concise writer comes in handy).
* Have a voice. If you are just starting, this is the best way to develop your voice. Be personal (though you don't have to if you don't want to). Be yourself. So, yes, add an image and at least a bio.

* Watch out for typos. This might be the copy editor in me, but typos, even in blogs, are not coolsies, unless you're doing it on purposies.
* Add an image. Humans are visual people (Pinterest, anyone?) and people respond better to posts with images than those without. It's not my fault, so don't blame me. It's just more attractive to read. If you don't have an image that fits your particular post, include a stock art image (I actually said "post pictures of cats!" during the lecture, but the point holds, as the image above wonderfully illustrates with cuteness).

 Quick tips for Twitter use.
* GET ON TWITTER. Now. I'll wait. (here's an explainer I wrote a while back)
* Are you in. Great! Update an image of yourself (or a cat). Add a bio (link to your blog!), contact info, etc. Don't make your account private. That beats the purpose of the whole thing.
* So what now? I'd give you a Top-10 list if uber media man Craig Kanalley hadn't written a most excellent one already,, for making the most of Twitter. And yes, as Sree Sreenivasan wrote, "make your tweets blue."

There's obviously, a lot more to this. But this should be enough to get you started.

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